Eyewear company pockets $4,500,000 from Deion Sanders’ sunglasses despite making fans wait for more than 2 months

The Colorado Buffaloes won just one game last season, but Deion Sanders came and erased all their misfortunes this year. The team started this season by defeating last year’s national runner-up TCU and continued the successive mission by dispatching Nebraska and Colorado State Rams on the way.

Besides his on-field excellence, Sanders is a huge admirer of sunglasses and is always seen gracing a pair of shades along with a hat. Jay Norvell, Colorado State Rams coach, recently shaded his penchant for sunglasses, and that jab indirectly boosted Coach Prime’s business value.

Blenders Eyewear pockets $4.5 million from Sanders’ sunglasses

Following Jay Norvell’s jab, the fame of ‘Prime 21’ sunglasses, inspired by Deion, sky rocketed. Blenders Eyewear CEO Chase Fisher revealed that approximately 65,000 to 70,000 sunglasses and counting have been pre-ordered already. He revealed the original release date of the sunglasses was set for September 20, but fans seemingly are going crazy for the launch.

The “Prime 21” shades are priced at $67, a tribute to the year the Pro Football Hall of Famer was born (1967). Fisher said the original price of the glasses were $69, but Deion himself requested to decrease the amount. According to multiple sources, the company has made more than $4.5 million just from pre-orders of the shades.

The Blenders CEO disclosed that the $1.2 million that the ex-NFL star has mentioned, is generated from “pre-game sales”. He also said that nearly 75% of the total sales of this weekend were from Sanders’ sunglasses. If fans order the shades now, they will have to wait till December to get that in hand.

Coach Prime handed sunglasses to media, and players following Jay Norvell’s criticism

Prior to Saturday night’s Rocky Mountain Showdown Jay threw a subtle jab at Sanders saying he doesn’t wear sunglasses and a hat when talking to reporters, like the veteran coach has been doing for years. However, Deion Sanders chose not to give importance to Norvell’s comment at all on his Wednesday’s Coach Show.

Deion Sanders
Pittsburg Post-Gazette

Instead, Coach Prime decided to harness the dig and gifted glinting black sunglasses to all his students prior to Saturday’s Buffaloes-Rams clash at Folsom Field. Later in a discussion, he slammed the Rams coach for going personal while saying he never interfered in other people’s businesses.

“I’m minding my own business, watching some film trying to get ready, trying to get out here and be the best coach I can be. And I look up and I read some bull-junk that they done said about us. Why would you talk about us, when we don’t talk about nobody? All we do is go out here, work our butts off and do our job on Saturday.”

Meanwhile, not just players, even the whole crew of the show “First Take” was seen in those shades during the legendary star’s appearance on ESPN.

What’s your take on Deion Sanders’ epic response to Jay Norvell’s dig? Tell us in the comments.


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Maliha is an insightful sports writer with over a year of experience focusing on the NFL. Initially venturing into both NFL and NBA coverage, her journey began without a particular affinity for American football. However, her passion for the sport blossomed as she started following football more. Now, a huge NFL fan, Maliha meticulously follows every development within the league. She always wants to ensure her analysis is comprehensive and up-to-date to fellow readers.


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