The appointment of Omar Berrada has shown signs of serious commitment by United’s new ownership, INEOS, to bring the glory days back to Old Trafford. Often regarded as the biggest club in England, United’s stock has dropped in recent years due to their inability to compete on the biggest stage since Sir Alex Ferguson’s retirement in 2013.
Omar Berrada has now joined Manchester United, showing the club’s desire to get back their former glory, but many United fans have been wondering who their new man is and how he will bring the club back to the top after delivering big during his time at Manchester City.
Who is Omar Berrada?
Most of United’s problems on the pitch can be traced back to their inability to sign the players they truly need. The Premier League giants have been one of the biggest spenders in the past few years, spending millions of pounds on players such as Antony, Paul Pogba, Romelu Lukaku, Casemiro, Jadon Sancho, and many others.
It’s hard to pick anyone from the pack who has been or was successful during their stint at United, and this can be attributed to the fact that the club has not had a proper structure in place to help them make the best decisions.
Well, that’s about to be a thing of the past, as United made a significant announcement by appointing Omar Berrada as their new CEO after snapping him up from the noses of their noisy neighbors Manchester City.
Omar Berrada joined Manchester City in 2011 as the club’s head of international business development. He quickly rose to the top at the club, becoming the club’s chief operating officer in 2016 before gaining promotion to a senior role at not just Manchester City, but for the City Football Group.
Berrada also has gigs at Barcelona on his CV, as he was there during the most successful period the club has ever experienced, working with Guardiola until 2011.
Manchester United appoint ex-Manchester City executive Omar Berrada as new CEO
Manchester United have signaled their intent to get back to the top since bringing the INEOS Group, under the ownership of Sir Jim Ratcliffe, on board.
Since taking over last month, the new ownership group has already made significant changes to the club’s structure, sending out fringe players on loan and bringing in a top executive from a rival club.
“Manchester United is pleased to announce the appointment of Omar Berrada as its new CEO,” the club said in a statement on their website.
“The Club is determined to put football and performance on the pitch back at the heart of everything we do. Omar’s appointment represents the first step on this journey. As one of the most experienced football executives at the top of European football, Omar brings a wealth of football and commercial expertise, with a proven record of successful leadership and a passion to help lead change across the Club,” the club added.
United fans will now hope that Omar Berrada will use his experience to help United back to the top of English football.