13 years after breakup with Nike, Tom Brady exposes his BRADY brand to latest coffee-dripped fashion

Tom Brady served the NFL for two decades donning the New England Patriots and Tampa Bay Buccaneers jerseys. After hanging up his cleats in February this year, the former quarterback has been busy as a minority owner of multiple sports teams, co-founder of Autograph, and host of the “Let’s Go” podcast.

Besides these, Tom Terrific has also decided to step into the fashion and lifestyle industry, running his clothing company Brady Brand and supplement company TB12. After having big endorsements with Under Armour and Nike, the veteran has now exposed his very own brand to the latest trend that’s sweeping the fashion world: coffee-dripped fashion.

Brady shows off his coffee shoes

The BRADY brand takes inspiration from the former NFL star’s multifaceted life, and it features a distinctive combination of activewear, and luxury fashion. A recent addition to his brand is coffee shoes, which come equipped with a caffeine-infused insole. The initiative was taken in collaboration with Nick DiGiovanni, celebrity chef and finalist of Masterchef US season 10.

According to Corbet , the three-time NFL MVP has earned almost $450 million over his 23-year NFL career. He also has reportedly earned almost $150 million from doing endorsement deals, that included cryptocurrency brand FTX’s endorsement. The veteran uses his huge cash to explore his “Brady Run ” collection that features tanks, short sleeve tee, long sleeves, shorts, pants, socks, hats as well as water bottles.

Meanwhile, the seven-time Super Bowl champ’s TB12 has been incurring loss lately. He has recently took the initiative to close TB12’s branch in Foxborough, Massachusetts after the company started to lose money. The supplement brand’s Boston store was closed in May which had been active for more than three years.

Brady switched to Under Armour from Nike in 2010

Brady’s endorsement deals have always been a focal point of attraction, and one of his highlighted deals was with the popular shoe brand Nick. Following the breakup, he signed a brand partnership with Under Armour to advertise their branded and customised shoes. The decade-long contract was scheduled to terminate at the end of 2021, but the company couldn’t get enough of him and kept it going.

Tom Brady

The contract uncertainty following that even forced the ex-Bucs star to appear on the field in 2022 donning unbranded and unmarked shoes as following the contract termination deadline, the shoes became unlicensed for him, as per SportsKeeda. Hence, his shoes could not be displayed on any apparel in the league. Meanwhile, in July this year, Brady sported the $110 Nike ‘Air Force 1 2007’ sneakers, despite leaving the brand in 2010.

What’s your take on Brady’s passion for fashion? Tell us in the comments.


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Maliha is an insightful sports writer with over a year of experience focusing on the NFL. Initially venturing into both NFL and NBA coverage, her journey began without a particular affinity for American football. However, her passion for the sport blossomed as she started following football more. Now, a huge NFL fan, Maliha meticulously follows every development within the league. She always wants to ensure her analysis is comprehensive and up-to-date to fellow readers.


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