Real Madrid HP deal: how will Los Blancos benefit from this?

The Los Blancos are undoubtedly the biggest football club in the world, so the new Real Madrid HP deal is not surprising to see. A club as big as Real Madrid always attracts the biggest sponsors possible, especially when you consider how successful they’ve been in recent years, not just domestically, but also in European competitions.

Real Madrid’s successes in recent years have drawn the attention of big sponsors across the globe, including the long-term relationship with Fly Emirates, the club’s shirt sponsors. The Spanish giants have now reportedly struck another sponsorship deal with HP, the giant tech company in America, with an announcement expected later today.

How will Real Madrid HP deal affect the club?

Real Madrid’s stature as the world’s biggest football club continues to grow as recent reports by Diario AS suggest that a new sponsorship deal with HP may be on the cards. According to the report, the new sponsorship deal is a shirt deal and would appear on the club jersey alongside the main shirt sponsor Fly Emirates, and it could be worth $75.7 million.

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Source: Managing Madrid

The deal is set to boost Real Madrid’s finances as they prepare for a final showdown with PSG for the transfer of Kylian Mbappe in the next transfer window. Mbappe, who claimed he would be making an announcement about his future soon, has been drawn into the cross-fire of a transfer war between PSG and Real Madrid, as the French giants hope to fight to keep him at the French club.

Real Madrid teased their fans with a video on Twitter (now X) yesterday about an announcement being made in the next 24 hours, which made a lot of their fans think it was an impending transfer deal. However, AS has reported that it’s most likely the Real Madrid HP deal worth $75 million per season.

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Source: Sports Illustrated

Who are the current Real Madrid sponsors?

Real Madrid has the most expensive shirt sponsorship in the world, with Adidas paying the club up to $127 million per year. According to Forbes, the total worth of Real Madrid’s shirt sponsorship deals is around $270 million when you add the new Real Madrid HP deal into the fold.

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Source: Bavarian Football Works

Real Madrid’s main sponsors are Adidas and Fly Emirates, with the latter paying the Los Blancos an excess of $75 million per season. The club also has some global sponsors, including Nivea Men, Palladium Hotel Group, BMW, Mahou, Abbott, EA Sports, Adobe, and Cantabria, to mention but a few.

All the money Real Madrid makes from sponsorship makes the club the second-richest club in the world, only behind the state-backed Manchester City.


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