What is Michigan’s NIL collective new project ‘Those Who Stay’? Everything you need to know

With only the CFP championship game remaining against the mighty Washington Huskies, the Michigan Wolverines are more confident than ever. The Rose Bowl game was the perfect indicator of their intentions to win it all, and the entire Michigan State fraternity has made it clear that their support is behind their beloved Wolverines.

Under the tutelage of head coach Jim Harbaugh, who is one of the highest-paid HCs, the team is more cohesive than ever, and the stars are beginning to peak at the right time. However, there has been a lot of speculation regarding players who might leave after the season. Let’s find out what the fabled institution is doing about this.

What is Michigan’s latest campaign Those Who Stay?

After their super successful “One More Year” campaign after the conclusion of the 2022 season, Michigan’s top Name, Image, and Likeness (NIL) group has launched another campaign titled “Those Who Stay,” aimed at making the players stay at Ann Arbor for another year.

The ultimate purpose of this campaign is to generate funds from donations that would aid the university in making lucrative offers to their star players, influencing them to stay at their alma mater for one more season before going pro or looking at greener pastures.

Jim Harbaugh’s men have performed brilliantly throughout the season and have one more hurdle in front in the form of the Washington Huskies. Should they beat them, it would result in one of the most successful seasons in history.

Michigan’s new initiative collects $100,000

So far, the campaign seems to have tugged at the heartstrings of the Michigan Wolverines faithful, who have donated generously to the cause. The initiative has generated upwards of $100,000 in less than three hours since it was launched, keeping it in line with becoming one of the most successful campaigns in the history of college football.

The news of this new campaign spread like wildfire across social media and netizens dropped their 2 cents on what they thought was a pretty lucrative campaign. One comment read, “Donated! But the scale offered was strange. Who’s going to click on a link from Twitter and e-pay $20,000 lol,” while another quipped, “If we can get JJ and Donovan to stay, we should be back again next year! Go Blue!!”

What are your thoughts on colleges launching campaigns in order to ask supporters to pay for players’ contracts? Is it ethical? Let us know in the comments below.


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