Curry’s Under Armour line is one of the most significant in the basketball shoe market. While the larger scene is dominated by Nike and Adidas, Under Armour has made significant climb in the sneaker market.
While the brand has signed multiple young talents over the years, it seems another youngster is about to ink a multi-year deal with the outlet that too, with Curr’s signature line. De’Aaron Fox, an outstanding NBA guard, is on the verge of making history by joining Stephen Curry’s exclusive Under Armour signature brand.
Who is De’Aaron Fox?
De’Aaron Fox, the Sacramento Kings’ star point guard, has made history by becoming the first NBA player to join Stephen Curry’s booming Curry Brand shoe line. Fox began his NBA career with Nike, but after becoming a shoe free agency last season, he made a huge switch to Under Armour, aligning himself with Stephen Curry, who has been Under Armour’s premier athlete since 2013.
Fox is coming off a career-high season in which he was named to his first All-Star team while averaging 25 points, 6.1 assists, and 4.2 rebounds per game. His outstanding play earned him the NBA’s inaugural Clutch Player of the Year award, acknowledging his ability to execute in clutch situations.
Despite the Kings’ first-round playoff defeat at the hands of the Golden State Warriors, De’Aaron Fox’s emergence as a top talent at the age of 25 has given the team fresh enthusiasm, with an ability to contend at the highest level.
Is De’Aaron Fox joining Stephen Curry’s brand?
De’Aaron Fox, the Sacramento Kings’ brilliant All-Star point guard, appears to be teaming up with Stephen Curry’s Curry Brand under the Under Armour banner, a big step in the world of NBA sponsorships.
Fox’s performance on the court was critical in propelling the Kings to the playoffs for the first time in many years, reviving the franchise’s hopes. The collaboration is a strategic step for Steph’s Curry Brand, which was founded in 2020 and is under the umbrella of Under Armour. It will boost the brand’s presence in the NBA.
Sacramento Kings All-Star guard De’Aaron Fox is finalizing an endorsement deal with Curry Brand, becoming the first NBA player to sign with Stephen Curry’s signature line at Under Armour, sources tell @TheAthletic @Stadium. pic.twitter.com/PqmI8aYTA3
— Shams Charania (@ShamsCharania) October 26, 2023
Stephen Curry, the potential Hall of Famer, has created ten signature shoes with Under Armour and has committed to a long-term partnership with the company that will last after his playing career. He has also taken on the role of President of Curry Brand, ushering in an exciting phase in his association with Under Armour.
This growth in the shoe market follows a broader trend of high-profile NBA stars contributing to the competitive field, as seen by the appointments of Shaquille O’Neal and Allen Iverson by Reebok and Joel Embiid and Julius Randle by Skechers. These moves indicate the rising rivalry against market titans such as Nike and Jordan Brand.
